Appendix B: Local Study
From Peer to Peer Marketing
Online Survey via Google Forms:
The team conducted a local survey with Google Forms. This local study was sent to engineering students at IUPUI with the use of peer to peer marketing strategy through email and text . There were 6 multiple choice questions that 20 respondents answered.
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Questions asked on the survey:
When it comes to companies advertising for recruiting employees on social media, what do you notice more?
What influences you the most when searching/applying for a job?
Which social media do you use to find opportunities such as internships, jobs, etc.?
When companies come to talk to you about opportunities, what is your next step?
What is your gender? This is to better understand the gender and what they use in the STEM field to find jobs.
What do you value most when looking for a potential employer?
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Purpose of the survey:
The purpose of this survey was to cover questions that couldn’t be found on any database such as Proquest, Google Scholar, or Ebsco Host. The data is portrayed in forms of graphs below. The rest of the data can be found here:
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This chart shows that most students immediately follow up on job opportunities.
Most effective form of finding jobs: Word of Mouth
The social media website, Indeed, is shown to have the most uses for finding internships.
The most important value for college students is involvement and relevance to their major.
